How to engage on Twitter: Questions & Requests

Another category of Tweets that are gold nuggets for engagement are: direct questions. As we analyzed the behavior  of many Sales Rep and Relationship Managers on Twitter, we are amazed that so few use “questions ” as opportunities to engage. It’s however that simple: “if someone asks a question, he/she is expecting people to answer […]

How to engage on Twitter : Events

  In markets where prospects are Executives, Affluents, Entrepreneurs, Celebrities – and more generally people who need to manage their personal brand-, there are two things you can be sure about These people are very active in social media They go to a lot to events. and as you try to build relations with these prospects, […]

Social Media & Wealth Management, 5 key learnings

I recently discovered two interesting studies on Wealth Management (one of our key focus market):  From PWC: Global Private Banking and Wealth Management Survey (2013).  Although it’s ~ 2 years old, it is still a very interesting white paper, highly quoted in numerous recent publications and full of interesting insights. From Cap Gemini: Cap Gemini […]

" Employee Advocacy" for SEO, maybe not for everybody

One of our client (a B2B company that sells ~50K+ products and services to VPs of Sales in the US) told me  recently  that they were deploying an Employee Advocacy program with an objective (not the only one though) to  improve their SEO and get found on Google more easily. I see more and more […]

Socialselling works, only when done right

There are lots of positive buzz around social selling. However, most of the articles are fairly generic (works/ does not work …) and very few actually go into facts and data: in what situation does it work or not how to setup the right processes and metrics to generate a positive ROI. Having practiced social […]

Women, Unicorns and Entrepreneurs

Today is our compilation of some wonderful articles we read over the past week. Women and Money Control the $: In this article about Philanthropy, we discover that women now control more than 50% of the wealth in the USA. A number that is bound to increase. Get less $ from successful ventures: Here, we […]

Why social media will never be like mass media

Guest Post by Yann Gourvennec “Social mass media” is an oxymoron I first coined the “social mass media” phrase in a Hootsuite video a while back, more in jest than in earnest I have to admit. Social media has indeed been considered by (too) many professionals as a new means to apply their good old […]

Why the hell do people post their stats on Twitter?

I see people, quite a lot of them actually, that publish automatic tweets about their performance on Twitter. It could be: How I did on Twitter this week: 2 Mentions. How’d your week go? or Thanks to my top interactors! ….. and I don’t really see the point. First of all, Twitter, like any other […]

The difference between Social Selling & Social Network Selling

There is clearly a major shift to “Social Selling” ( yeah we know that) : at the expense of telemarketing and cold calling This is specially true in the US where people basically don’t answer the phone anymore. (Nicely highlighted by @michaelhlock from Hearsay Social) 1- Phone is intrusive, specially for the Millemials. Younger generations rely on […]